{"id":1854,"date":"2017-01-26T15:46:56","date_gmt":"2017-01-26T14:46:56","guid":{"rendered":"http:\/\/2017.bordeaux.wordcamp.org\/?post_type=wcb_session&#038;p=1854"},"modified":"2017-01-27T16:16:21","modified_gmt":"2017-01-27T15:16:21","slug":"les-reseaux-sociaux-au-service-de-mon-site","status":"publish","type":"wcb_session","link":"https:\/\/bordeaux.wordcamp.org\/2017\/session\/les-reseaux-sociaux-au-service-de-mon-site\/","title":{"rendered":"Les r\u00e9seaux sociaux au service de mon site"},"content":{"rendered":"<p>La transition vers l\u2019\u00e8re du digital est une p\u00e9riode o\u00f9 les r\u00e9seaux sociaux prennent une place de plus en plus pr\u00e9pond\u00e9rante dans la communication Web d\u2019une entreprise, d\u2019un organisme ou personnage public, et ce, parfois au d\u00e9triment du site\u00a0Web de ces derniers.<\/p>\n<p>Le but de cette intervention n\u2019est pas d\u2019opposer les r\u00e9seaux sociaux aux\u00a0sites WordPress, mais plut\u00f4t de d\u00e9montrer l\u2019importance d\u2019incorporer \u00e0 sa strat\u00e9gie de communication une strat\u00e9gie social media\u00a0de mani\u00e8re \u00e0 g\u00e9n\u00e9rer le plus de trafic sur son site. Mon intervention r\u00e9pondra donc \u00e0 la question suivante\u00a0: \u00ab\u00a0En quoi les r\u00e9seaux sociaux peuvent-ils servir mon site WordPress\u00a0?\u00a0\u00bb<\/p>\n<p>Je tenterai de bri\u00e8vement r\u00e9pondre \u00e0 cette question au travers du plan suivant\u00a0:<\/p>\n<ol>\n<li>Pourquoi \u00eatre sur les r\u00e9seaux sociaux\u00a0?<\/li>\n<li>Comment utiliser chaque r\u00e9seau social de mani\u00e8re \u00e0 rendre mon site pertinent\u00a0?<\/li>\n<li>Quels r\u00e9sultats esp\u00e9rer\u00a0?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>La transition vers l\u2019\u00e8re du digital est une p\u00e9riode o\u00f9 les r\u00e9seaux sociaux prennent une place de plus en plus pr\u00e9pond\u00e9rante dans la communication Web d\u2019une entreprise, d\u2019un organisme ou personnage public, et ce, parfois au d\u00e9triment du site\u00a0Web de ces derniers. Le but de cette intervention n\u2019est pas d\u2019opposer les r\u00e9seaux sociaux aux\u00a0sites WordPress, [&hellip;]<\/p>\n","protected":false},"author":388646,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1489854600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1813],"footnotes":""},"session_track":[1021990],"session_category":[],"class_list":["post-1854","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-brisbane"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p873k8-tU","session_date_time":{"date":"18 mars 2017","time":"17:30"},"session_speakers":[{"id":"1813","slug":"jessy-diandra","name":"Jessy Diandra","link":"https:\/\/bordeaux.wordcamp.org\/2017\/speaker\/jessy-diandra\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/388646"}],"version-history":[{"count":6,"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1854\/revisions"}],"predecessor-version":[{"id":1983,"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1854\/revisions\/1983"}],"speakers":[{"embeddable":true,"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1813"}],"wp:attachment":[{"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1854"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/bordeaux.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}